ABOUT ME & MY CRAFT/WORK
Asaad Bruno is an Algerian-American interdisciplinary artist & designer based in Oakland, CA. Specialized in up-cycling, his work embodies a transmutation of ideas, elements & materials towards the future, in tribute to past influences and heritage aligned with present intentions on Earth. He articulates evolving beliefs, taste and understanding of human nature with depth & texture - through lines, shapes & colors.
(AH-LEZ) & g ü s t o are brands in development by AB - experimental, creative outlets to deliver distinct products & services to the world. FYE Collective is a ‘creative household’ or ‘creative coalition & collaboration platform’ for Art, Fashion, Music & more, a fiscally sponsored project of Omni Commons, co-founded by AB. Since its founding in 2019, FYE has successfully hosted an experimental variety of community based events for local creatives & enthusiasts alike, such as craft workshops (paint, sew, ceramics +), curated music shows, art+fashion pop-ups, and more.
Much of my work involves creating a composed scene to express a concept
study of ‘self’ & self-actualization : building identity through research, reflection & personal expression & identity
I attempt to capture a moment in time or an illustrated concept in an organized way - through my perspective, authentic to my taste, and rooted in my beliefs.
The color palette exists to allow visual art even in the case of being blind - not to manifest this possible loss, but to be aware of my privilege
Modern apprpach on traditional systems
ABBUDGET
invest
save
access to healthcare:
physical & mental therapy
General dental & orthodontics
Website & app building
Live/work rent & utilities
space rental & travel stay
Transportation and mobility:
truck+bike for convoy & commute
paid delivery, taxi & flight services
these are my demands
I believe in Love, Respect, Intersectionalism
On a core level I am
Soccer teams
My collective origins in soccer-team like structure, infused to the concept of brotherhood
In the event of global war, pandemic or natural disaster, humans unite as one.
I grew up with Algerian heritage, an open-minded family
I am deeply influenced by both White and Black culture, being brown I find it beautiful is very beneficial
I am 100% Algerian, as I am a made-in-USA product of my parents immigrating to here.
I strive daily to find ways in which I could be ignorant, all while trying my best to push through with wise convictions.
I’ve accepted to be very defensive in personality, as I have a lot to defend and fight for every day.
Many judge and are quick to talk and poison your existence, your name, without seeking understand beyond a first impression.
The desire to ‘cancel' another person is deeply rooted in colonist behavior and pure laziness.
The flip side in benefitting from being in a middle-ground is not being able to identify and herd with as many like-minded people that have similar journeys or origins as me.
I am grateful
All privileges that were directly or indirectly passed upon to me are for me to become aware of, recognize, and transmute into an output for all to benefit from.
I think I normalized and numbed myself to many abnormal things.
It’s obviously not a traumatic experience that would make me stop making the same mistakes \\
idea incubation
asset trading
cleaning & activating spaces
healing
feeding AUTO-BIO & PROFILE
The name is Asaad Bruno - AB, for ease.
I am the eldest son of 1st generation Algerian immigrants, born and raised in the East Bay of California; I moved with my family and lived in the South of France from the age of 11-18.
My early interests mainly centered on athletics - swimming ; soccer/futbol ; Tae-Kwon-Do ;
Artistic journey began in typography and graffiti around age 13, producing intricate pieces on walls, paper & canvas, & eventually transfer-printed on to t-shirts.
Fashion journey
My practical knowledge and abilities to create expanded with studies in fashion design, when I moved to South Florida at age 18. During my studies, until and after graduation, I immersed myself in the working creative industry while I developed a foundation for ‘à l’aise’ - a lifestyle philosophy, translating into experimental products I’d create mainly for my friends and family. At that time I heavily explored surface design of textile & clothing customization, mainly denim jeans. I eventually became proficient in doing basic/custom alterations, repairs, and customization while working as a denim tailor for Levi’s - there I discovered chain-stitch/chenille embroidery, an analog practice that allowed me to reach a full-circle in his creative identity in producing personalized items with functional art pieces. Beyond craftsmanship, the experience of in-store consumer servicing while simultaneously sewing was extremely enriching as a professional retail experience. Previous work opportunities also brought me to explore graphic design, screen-printing, art direction & interior design. Always avid in philosophy (20/20 baccalaureate), I then began to truly develop my identity at age 20, discovering and building spirituality in solitude, with many personal development experiences such as discovering Vipassana & doing the 10-day sit. This retreat & practice guided me to the study of ‘self’, by cultivating genuine, personal expression & identity, while growing a broader, yet always innate, devotion to sustainability and community service. Serving humanity by raising my consciousness and developing useful creative skills, has become the foundation of my actualized purpose ever since - I search for inner meaning, and to see life with intentional taste & perspective, aware of my surroundings on both a micro/macro level - through efficient process and intelligent organization. I cultivate a valuable ability to mindfully generate innovative ideas, developing clever concepts using whatever resources at hand. On a visual level - my eye captures what is most organic which I try to present in the most honest way possible, true to my identity as it evolves.
Today, I find myself moving through the liminal space of self-actualization and entrepreneurship, working to materialize my ideas. I find my greatest obstacle to be my own self - demons & darkness to be fought with light - all with good decisions. The framing of my mind asserts mental inception - being a spectator of my own life. Depersonalization, or separation of self, is something I’ve allowed myself with time to integrate into my creative process. I find the ability to zoom in & out, as a key function of the mind, something I require expresing through different outlets. In that sense, my work is therapeutic, embracing how my mind works. I seek to be the person my younger self would be inspired & guided by, not as an example, but an experienced reflection.
-AB
Greetings - the name is Asaad Bruno ; call me AB, for ease.
I am specialized in art/design and work in the roles of 1) an artist ; 2) a designer ; 3) creative director 4) creative consultant
I am Algerian, born in Berkeley (USA) anand raised in France from the age of 11-18.
My artistic journey began in typography and graffiti. My knowledge and abilities to create expanded with studies in fashion design when I moved to South Florida at age 18 - I then began to truly develop my identity, discover and build spirituality with many personal development experiences, such as discovering Vipassana. This practice guided me to the study of ‘self’, through personal expression & identity, while growing a broader, yet always innate interest in ecology and community service. Serving humanity by raising my consciousness and developing creative skills, has become the foundation of my actualized purpose.
Seeing life through intentional taste & perspective, I search for inner meaning, aware of surroundings on both a micro/macro level - efficient process and intelligent organization. I cultivate a valuable ability to generate mindfully innovative ideas, developing clever concepts using whatever resources at hand.
Working as a denim tailor, for Levi’s - I became proficient in doing basic/custom alterations, repairs and restoration. Previous work opportunities also brought me to explore textile printing & embroidery, art direction, surface & interior design
Today, I find myself moving through liminal space of self-actualization and entrepreneurship, working to materialize my ideas.
I am currently based in Oakland, CA, USA
PROFILE
Asaad Bruno — Artist/Designer ; Director & Consultant
Asaad Bruno is a personal identity & brand, combines artistic direction for (AH-LEZ), güsto & FYE Co.
Call me Asaad Bruno, also known as “AB gusto”
I’m a creative entrepreneur, specialised in art/design, consulting & community outreach.
From Algerian background, he is currently based in the East Bay Area of California, extending to the French Riviera.
Born in Berkeley (USA) and raised I
Ventures
g ü s t o @ab.gusto - creative outlet personal taste & perspective of Asaad Bruno
(AH-LEZ) @ah_lez - philosophy-based street art brand for the community
FYE Collective @thats.fye - creative coalition & collaborative platform
PORTFOLIO MATERIAL
Fields of Work
Art/Design
Tailoring
Consulting
Hosted Events
AB’s Clothing Drive (ABCD)
Trash2Treasure Workshop (T2TW)
Dino-Night Art Exhibition (DNAX)
Documents
2017 Graduate Thesis Collection (THE1)
2019 Proof Of Concept (POC1)
2021 Proof Of Concept (POC2)
2021 Hiring Resumé (HIRES21)
2021 Progressive Portfolio (PPORT21)
2021 Advertisement/Pitch Package (AP21)
Childhood & Development
I began my creative journey in typography and graffiti.
Avid in philosophy, studies in fashion design and personal development experiences led him to develop interest in ecology and community service.
Through craftsmanship and tasteful visualisation, he created AH-LEZ - an ambitiously elegant brand, based on balance in duality.
I cultivate a valuable ability to generate mindfully innovative ideas, developing clever concepts using whatever resources at hand. A good eye, search for inner meaning and awareness of surroundings on both a micro/macro level, is always demonstrated through the perspective shared; advocating smart organisation and clarity in communication. Love for humanity and simple things has become the foundation of his actualised purpose. I finds my greatest obstacle to be my own self - demons & darkness to be fought with light.
Creative Career & Artistic Process
Working for as a denim tailor, I grew proficient in doing basic/custom alterations, repairs and restoration, as well as immersing into chain-stitch/chenille embroidery. This analog practice allowed me to reach a full-circle in his creative identity in producing personalised items. Beyond craftsmanship, the experience of in-store consumer servicing while simultaneously sewing was enriching as a professional retail experience ; including fundamental servicing skills: social and artisanal. Previous work opportunities also brought him to explore printing, art direction, surface and interior design. Today, I’m moving through liminal space of self-actualisation and entrepreneurship, nearing new materialisation.
The clothing I produce is always to the best of my capacity in engineering and general mindfulness
The pricing reflects time invested in the fabrication of a product, with a mark-up to establish its value on the market
The ‘artisanal/designer’ nature of what I create is the basis of my pricing, The pricing reflects time invested in the fabrication of a product, with added mark-up to establish its value on the market, and support my livelihood as an entrepreneur in business.
In a world where fast-fashion & globalized cheap labor have set
My process in creating supports the essence of slow-fashion.
All the products I create are unique,
I believe that by attributing more value in
Thank you for considering these factors while investing in my products or services.
Greater Goals
I would like to broadcast certain things on a greater scale, having greater resources to execute ideas better, and bigger.
I am very adapt with everything I’ve come across in terms of resources thus far. I’ve made a lot out of nothing. I believe and have proof that with a that the right coaching paired with financial stimulus can truly allow me to reach a true level of actualization of fulfilling my purpose in doing amazing things for humanity and the Earth. I believe that with a first true influx of support I can launch myself to point of no longer needing fundamental support, but mores assistance in scaling projects. My goal is self-sufficiency, but I realize that I need help to achieve this. However I know once I am self-sufficient I can give back and help others become self-sufficient as well.
I am seeking specific people that appeal to my ambitions and crafts at hands. I would also like to appeal to people in position to help through my mental and physical capacities proven through my portfolio.
Im looking for someone to sponsor me as a creative entrepreneur, artist/designer, tailor & consultant - funding to support living expenses, travel & project development. I’m also calling forcoaching, mentorship and networking opportunities out of this patronage.
Seeking Funding/to be financially sponsored as a creative entrepreneur to support project/product development and living/travel expenses.
I would like to execute my ideas better in order to scale and bring my visions to life.
Current Self-Evaluation
On a visual level - my eye captures what is most organic which I try to present in the most honest way possible, true to my identity as it evolves
The framing asserts a mental inception - being spectator of my own life. This depersonalization, or separation of self, is something I’ve allowed myself with time to integrate in my creative process. I find the ability to zoom in & out, In that sense, my photo/video work is therapeutic, embracing how my mind works.
I seek to be the person my younger self would be inspired by guided by, not as an example, but an experienced reflection.